My dad’s birthday is coming up at the end of the month, followed soon by Fathers’ Day. It is always hard to find just the right cards for him, and while scouring the card racks at the store today it occurred to me that there is a subset of greeting card consumers that remains sorely untapped...
When is Hallmark going to start making cards for the kids who didn't have great relationships with their dads? Where are the cards that say, 'I will always love you for the simple fact that you gave me life, and I really appreciate the effort you're putting forth now, but that doesn't change the fact that you were too wrapped up in yourself to be a present parent during my formative years. I’ve forgiven you, but I'm not going to lie and give you a card touting how you've always been a great father, and how so much of who I am today is because of you... Unless, of course, you count the part that doesn't trust men and runs away from commitment.'
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